Overview
Instinct Pest Management is a locally owned and operated pest control company based in Hillsboro, Oregon, offering reliable, eco-friendly solutions for residential and commercial pest issues.
Our team designed and developed a modern, responsive, and user-friendly website that provides customers with quick access to service information, contact options, and easy request forms. The platform emphasizes accessibility, trust, and local professionalism, aligning with the company's community-driven values.
Built with Django, HTML5, CSS3, JavaScript, AJAX, and jQuery, the site delivers both a visually appealing experience and strong backend performance for dynamic content management.
Project Goals
- Build a responsive, fast-loading website that enhances customer engagement and conversions.
- Provide easy navigation for visitors seeking pest control services and company information.
- Integrate a "Request Service" form to simplify appointment scheduling.
- Create a trust-driven brand presence highlighting experience, certifications, and customer reviews.
- Optimize for local SEO to target customers in Hillsboro and surrounding areas.
Tech Stack
| Technology | Purpose |
|---|---|
| Django | Backend framework for managing services, FAQs, and contact forms |
| HTML5 / CSS3 | Semantic, responsive, and accessible layout |
| JavaScript / jQuery | Dynamic interactivity and form validation |
| AJAX | Real-time form submissions without page reload |
| PostgreSQL / SQLite | Secure database management |
| Bootstrap (Optional) | Responsive front-end grid and component styling |
Key Features
1. Intuitive Navigation & Layout
- Clear and simple navigation menu including Home, About Us, Services, FAQs, Gallery, and Request Service.
- Prominent Call-to-Action (CTA) buttons such as "Call to Schedule an Appointment" and "Request Service."
- Structured content flow emphasizing company story, local service areas, and safety-focused messaging.
2. Service Request Form
- Dynamic and user-friendly service request form integrated via Django and AJAX.
- Customers can easily submit requests or inquiries without reloading the page.
- Admin-side dashboard for managing requests and communication.
3. Local SEO Optimization
- Optimized metadata, schema markup, and page titles for "Pest Control in Hillsboro, OR."
- Structured location-based service descriptions to improve discoverability in Google Maps and local searches.
4. Customer Testimonials & Reviews
- Integrated testimonial section featuring real customer reviews and ratings.
- Uses AJAX-based carousel sliders for smooth transitions and improved engagement.
5. Responsive Design
- Fully responsive design that adjusts across desktops, tablets, and mobile devices.
- Ensures seamless experience whether users browse or contact through mobile.
6. Informational Pages
- FAQs section educating customers about pest control and service processes.
- Gallery page showcasing work samples, professionalism, and trust-building visuals.
- Contact Page featuring location, contact details, and business hours.
Implementation Highlights
- Custom Django models for managing services, gallery images, and contact form entries.
- AJAX-based form handling for smooth submission and instant response feedback.
- jQuery enhancements for animations, sliders, and collapsible FAQ sections.
- Email integration for instant form notifications to the Instinct Pest Management team.
- SEO-friendly routing and clean URL structures for better indexing.
Results & Impact
| Metric | Outcome |
|---|---|
| Website Traffic | Increased local traffic by 45% within the first 60 days post-launch |
| User Engagement | Reduced bounce rate by 30% due to improved navigation and load speed |
| Service Inquiries | Boosted online service requests by 50% through optimized form usability |
| Mobile Conversions | Achieved 60% of total leads from mobile devices post responsive redesign |
Impact Summary:
The new Instinct Pest Management website has become a powerful digital tool for attracting local customers, building trust, and streamlining service requests. It reinforces the company's position as a reliable, veteran-owned pest control provider in the Hillsboro area.
UI/UX Design Highlights
- Clean, professional design with nature-inspired color tones (green/white palette).
- Prominent contact information on every page to encourage inquiries.
- Real customer testimonials add credibility and transparency.
- Simple page structure ensuring "information-first" user flow.
Technical Overview
Outcome
The Instinct Pest Management website demonstrates how a local service-based business can leverage modern web technologies to elevate credibility, efficiency, and online presence. The project highlights the versatility of Django in building secure, scalable, and SEO-friendly business platforms that deliver real results.
Project Summary
| Category | Details |
|---|---|
| Client | Instinct Pest Management, LLC |
| Industry | Pest Control / Home Services |
| Solution Type | Service Website with Dynamic Contact Features |
| Tech Stack | Django, HTML5, CSS3, JavaScript, AJAX, jQuery |
| Completion | 2025 |
| Deliverables | Website Design & Development, CMS Integration, SEO Optimization |